Selected work across multi-market marketing transformation, GTM execution, channel performance, and growth systems.
Global OEM premium B2B launch (Spain lead)
Key metrics
Multi-stakeholder launch orchestration | 360 activation | Network enablement
Context
A global launch required consistent positioning, high-quality local execution, and coordinated activation across stakeholders and channels.
My role
Led the Spain market launch strategy and execution, aligning stakeholders, activation plans, and communications to translate global strategy into local traction.
What I did
Translated global positioning into local narrative, activation and messaging. Orchestrated stakeholders, agencies and internal teams around launch rhythm and governance. Executed integrated activation across brand, communications, and commercial touchpoints. Enabled field and partner teams through assets, guidelines and cadence.
Outcomes
Consistent local launch execution aligned with global brand intent Improved stakeholder alignment and execution discipline across launch workstreams Clearer commercial enablement through shared narrative and activation assets.
B2B services marketing operating model transformation
Key metrics
Multi-market rollout | Governance and cadence | KPI framework
Context
A multi-market organization required consistent execution, clear governance, and measurable priorities to move from reactive delivery to predictable performance.
My role
Led the redesign of the Marketing and Communications operating model, aligning leadership on priorities, KPIs and ways of working across markets.
What I did
Defined governance, roles and cadences across markets and stakeholders. Built a KPI framework and reporting rhythm to track performance and accountability. Aligned brand, demand, communications and commercial teams around shared objectives. Embedded execution standards to scale programs across multiple countries.
Outcomes
Clarity and accountability across markets and teams A consistent execution cadence and governance that improved alignment and delivery Stronger performance visibility and decision-making across functions.
B2B tech and services rebrand and repositioning
Key metrics
Narrative governance | Stakeholder alignment | Multi-market consistency
Context
A rebrand and repositioning required a credible narrative, consistent execution, and governance to protect reputation and adoption during transformation.
My role
Led the rebrand governance and activation, aligning leadership and teams on narrative, standards and multi-market execution.
What I did
Defined brand architecture, narrative principles and messaging priorities Built governance to ensure consistency across markets, channels and stakeholders Led internal alignment and enablement to embed the rebrand into day-to-day execution Guided activation and rollout for multi-market adoption
Outcomes
Improved clarity and consistency of brand narrative across stakeholders Higher execution discipline through governance and standards Stronger internal alignment during transformation
Professional services inbound, lifecycle and marketing automation transformation
Key metrics
Open rate 36% (from 20% prior-year average) | 12.5% reactivation | 170,000 records normalized
Context
Growth required improved data quality, lifecycle logic, and end-to-end traceability from marketing activity to commercial outcomes.
My role
Led inbound and lifecycle transformation, connecting strategy, automation, CRM and reporting to business priorities.
What I did
Redesigned lifecycle stages, segmentation, scoring and nurturing. Improved data quality and governance to support automation and reporting. Integrated tracking and reporting to enable Lead-to-Cash visibility. Aligned Marketing and Sales on definitions, handoffs and KPIs.
Outcomes
Email open rate improved to 36% from 20% prior-year average 12.5% reactivation of dormant contacts through segmentation and nurturing Approximately 170,000 records normalized and GDPR consents recovered Improved traceability and performance visibility across Marketing, Sales and Finance.
Consumer technology retail and channel activation at scale
Key metrics
Retail and channel enablement | Partner activation | Multi-stakeholder execution
Context
Channel performance required consistent activation, partner enablement, and execution governance across retail and distribution ecosystems.
My role
Led channel marketing and activation programs, aligning partners and internal teams to improve execution consistency and performance focus.
What I did
Designed activation frameworks and toolkits for partners and retail teams Aligned stakeholders on priorities, rhythm and success measures Delivered multi-channel campaigns and in-store activation with execution standards Embedded governance to support consistency across partners and touchpoints.
Outcomes
Improved channel execution consistency through governance and enablement Stronger alignment between marketing activity and commercial priorities Increased effectiveness of partner activation through clearer toolkits and cadence.
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