Global Marketing and Communications executive
I build growth operating models that scale across multi-market environments.
I elevate Marketing and Communications from activity to measurable business performance. I build the operating model that makes growth predictable: governance, KPIs, execution cadence, customer journey logic, marketing automation, and commercial alignment.
Executive Snapshot
Target roles
- Global Marketing and Communications Director
- Head of Marketing
- CMO
Regions
- Europe
- LATAM
- North Africa
Base
- Madrid
- Europe travel-ready
Scope
- 15-country leadership
- Teams 10-25 FTE
- Multi-million budgets
Selected proof points
Email open rate (from 20% prior-year average)
data base reactivation
records normalized and GDPR consent recovered
uplift in message recall and brand preference adopted across EMEA
The mandate
At leadership level, the mandate is simple: elevate the function, professionalize execution, and deliver business outcomes.
When growth is volatile or transformation is underway, the issue is rarely more campaigns. What breaks is the operating reality: fragmented priorities, inconsistent multi-market delivery, weak governance, and a narrative that does not translate into commercial action.
I lead Marketing and Communications functions that run like business engines. I align leadership on a single strategic narrative and measurable priorities, design the customer journey and demand system, and put in place the governance, KPIs and cadence that drive execution at scale.
Outcome: stronger market traction, sharper commercial alignment, and teams performing at their highest level.
What I build
Growth Engine Operating Model
Governance, cadence and KPIs that turn marketing into a measurable engine aligned with business priorities.
International GTM and Launch Execution
Local execution of global launches that protect positioning and convert momentum into demand through 360 activation and network enablement.
Channel Performance Systems
Enablement and governance across manufacturer, operator and dealer ecosystems to drive sell-out and consistency at scale.
Digital Transformation and Inbound Engine
Customer journey, lifecycle stages, lead scoring, segmentation and nurturing, powered by marketing automation, clean tracking and performance reporting.
Transformation Narrative and Governance
Brand and communication systems that make change credible, adoptable and consistent during rebrands and integrations.
Change and Trust Leadership
Internal communication as a lever for execution: clarity, role definition and alignment that protect performance during transformation.
If you are working on a senior Marketing and Communications leadership search, I can share a one-page profile, full CV, and selected case studies aligned to your mandate.